A purposeful growth strategy & solutions company
Prosper from good growth
​​We drive business growth through the strategy of purpose at the intersection of:​
BRAND
MARKETING
BUSINESS
PEOPLE DEVELOPMENT
Serving leaders at brands, organizations, and foundations. ​​
Human-centered offerings
Consulting
Identify challenges, clarify goals, and operationalize solutions for profit and prosperity
Advisory & Coaching
Guidance, strategic insight, and personalized leadership support
Thought Leadership
Speaking at events, conferences, podcasts, and publishing articles
Workshops
Interactive sessions for collaborative team building and problem-solving
Presentations
Insightful knowledge and insights that spark possibilities and team alignment
Training
Building competence and connection that builds personal and team energy
Purpose is a business strategy to drive growth.
Purpose in business today:
Any form of positive change that benefits humanity and/or the planet,
while being profitable, simulatenously
Purposeful topics include:
Equity, sustainability, social justice, rural development,
biodiversity, inclusion, financial reslience, accessibility, etc
Clients
Collaborations
Examples of how we can help you
We see the big picture, generate strategic ideas, and implement tangibly.
Leadership training
Designed a hands-on leadership program based on personal purpose and personal branding principles for women in Africa in the clean energy field.
Advisory
Provided guidance on how to best communicate brand elements for a non-profit organization, from positioning, messaging, and marketing initiatives alignment.
Presentation
Delivered an interdepartmental presentation to illustruate how sustainability is a strategy that can benefit in achieving the goals of many teams. And showed examples to build a business case for sustainability.
News
CONFERENCE / EVENT SPEAKING
Speaker, Samuel Monnie
Learn-unlearn-relearn:
Meaning as the source for creativity
@ Creativity for Better
Nov 2025, Bucharest, Romania.​​​​​
Speaker, Touseef Mirza
​Navigating career uncertainty together​
@ Advertising Week NYC 2025.
Oct 2025, New York City.​
Moderator, Touseef Mirza
Philosophy in practice:
How personal values drive professional impact
​​​​
@ Female Quotient, Advertising Week NYC 2025.
Oct 2025, New York City.​
Moderator, Samuel Monnie
Emergence of possibilities:
How sustainability inspires growth
​​
@ B Local NYC, Climate Week NYC.
Sep 2025, New York City.​
Panelist, Samuel Monnie
Change the stats conversation:
Authentic Representation = Brand Power
@ WACL, Cannes Lions Festival​
​​
June 2025, Cannes, France.
Moderator, Samuel Monnie
​How to create culture-defining work that
tackles taboos and breaks down barriers
@ Brands and Culture, Cannes Lions Festival​
​​
June 2025, Cannes, France.
Panelist, Samuel Monnie
​Word War III
@ Blackweek​
​​
Moderated by Lola Bakare.
Oct 2024, NYC.
Moderator, Touseef Mirza
​Purpose fragility
@ Sustainable Brands​
​
​
Panelists: Lola Bakare, Asher Jay, Freya Williams.
Oct 2023, San Diego, California.
PUBLISHED WORK​​​
Podcast guest | On being a marketing reformer ; American Marketing Association (AMA), Oct 2025.
​
Article | Marketing meetings the moment with purpose-driven DEI ; WARC, July 2025.
​
Article | Leadership reimaginged: The power of inclusion and purpose ; The Marketing Society, Nov 2024.
​
Article | Its time to reframe brand purpose ; WARC, Oct 2024.
​
Article | Why marketers should care about Climate Week NYC ; WARC, Oct 2024.
​
​
PURPOSE HIVE EVENTS
Cannes roundtable event
Moderator, Touseef Mirza
​Ignite creativity and growth
through purpose-driven marketing
Speakers:
Lola Bakare, be/co; Bennie Johnson, AMA
Sally Barton, Mondelez; Kheri Tillman, Primo Brands
@ Givsly, Cannes Lions Festival​​​
June 2025, Cannes, France.
​​Inside The Hive event
A sensorial session where a new space is created to that energizes participants and
harnesses belonging.
​​​​​​
May 2025, New York City.
​​Inaugural Purpose Hive event
"The Future of Yummy Food"
​​​​
September 2024, New York City.
About
Purpose Hive is a minority-owned company based in NYC. ​
Touseef Mirza, Co-Founder and Co-CEO
Touseef is an Adjunct Professor at New York University teaching personal purpose and personal branding, the former Chief Marketing Officer of the Advertising Research Foundation, and a former Group Strategy Director at VML. She has a background in science, with human values first mindset, and is a brand therapist.
Samuel Monnie, Co-Founder and Co-CEO
Samuel is a Marketing Reformer and the former SVP Revenue - Sales & Marketing - for Sustainable Brands; is ex Global Business and Brand leadership at P&G, Braun, Campbell’s, Grainger. His experience spans business transformation, P&L leadership across sectors, nonprofit board service, and teaching brand strategy as an adjunct Professor at DePaul University.
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