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Prosper from good growth

The world needs a hive of purposeful people and organizations. We make that happen.
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We are a strategic brand purpose consultancy.

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Partnering as problem-solvers for your purpose and growth journey:

from strategy, transformation, and marketing.

 

Serving brands, organizations, and foundations. 

What is purpose?

Purpose in business for the 21st century represents any form of positive impact that benefits humanity and/or the planet. This includes sustainability, ESG, equity, DEI, social justice, biodiversity, accessibility, anti-racism, financial resilience, rural development, etc. 

Why is purpose important?

It is inevitable that purposeful brands that have a strategic vision to grow for the long term will prosper. Becoming profitable from good is essential in today's world because of many factors including: supply chain challenges, Gen Z's market share, an awakened audience, environmental legislation, etc.

Offerings

Offerings

There is always a strategy to be profitable from doing good…we find that strategy, and help you implement it.​

We help CEOs and marketing, sustainability, and finance leads gain greater impact and growth by ways of purpose through 2 main offering categories.

Do you ask any of the following: â€‹â€‹â€‹

  • How is it possible to create a brand that is purposeful and profitable, now and in the long term?

  • How can I resolve brand purpose roadblocks, misunderstandings, and miscommunications when they come up?

  • How can I simplify complex purpose/sustainability info in a way that is relevant and leads to real solutions?

  • How can I support my employees in finding meaning in what they do, feel valued, and flourish?  

  • How can my purpose/sustainability efforts and communications align with customer’s needs and desires?​

Then we can help.

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News

News

Publications and Appearances

PUBLISHED ARTICLE​

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Published in WARC

(Worldwide Advertising Research Foundation).

Oct 2024.​​

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PUBLISHED ARTICLE​

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Published in WARC

(Worldwide Advertising Research Foundation).

Oct 2024.​​

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"Why marketers should care about Climate Week NYC"

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PANELIST, SAM MONNIE

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Panelist on "Word War III" at Blackweek​

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Evolving how we talk about "multicultural"

in the its implication in marketing. 

Moderated by Lola Bakare. Oct 2024, NYC.

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PURPOSE HIVE EVENT

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Inaugural Purpose Hive event

"The Future of Yummy Food"

during Climate Week NYC 2024

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Created an experiential event with a panel discussion on how purpose-led food

entrepreneurs are providing what current and future audience yearn for. Sep 2024, NYC.

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PUBLISHED ARTICLE​

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Published in The Marketing Society

Nov 2024.​​

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MODERATOR, TOUSEEF MIRZA

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Moderator on "Purpose Fragility" at

Sustainable Brands​

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Moderated a panel on how Purpose and Sustainability practitioners can have real, honest, and productive conversations in challenging times.

Panelists: Lola Bakare, Asher Jay, Freya Williams.

Oct, 2023, San Diego, CA.

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About

About

Purpose Hive is a minority-owned consultancy based in NYC. â€‹

Touseef)Mirza
Touseef Mirza, Co-Founder and Co-CEO

Touseef is a Professor at New York University teaching personal purpose and personal branding, the former Chief Marketing Officer of the Advertising Research Foundation, and a former Group Strategy Director at Wunderman Thompson. She has a background in science, human values first mindset, and is a clarity seeker.

Samuel_Monnie
Samuel Monnie, Co-Founder and Co-CEO

Samuel is a Marketing Reformer and the former SVP Revenue - Sales & Marketing - for Sustainable Brands; is ex Global Business and Brand leadership at P&G, Grainger, Campbell’s, and Braun; and was a Professor at DePaul University teaching brand strategy and international busienss.  He has strong focus in business/marketing transformation and org performance.

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Contact

Contact

Location: New York, New York

  • LinkedIn
Purpose Hive, LLC. @2025.
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