Humans and meaning at the center
lead to growth
When humans and meaning are intentionally placed at the center,
organizations become more aligned,
resulting in a flourishing culture, a stronger brand, and better business outcomes.
​
Here's how we help organizations bring these perspectives to life.
Purpose Hive Offerings: strategy and solutions
PEOPLE | AI | BRAND | MARKETING | BUSINESS EVOLUTION
WHAT WE DO
Internal Alignment
Helping individuals, teams, and leaders strengthen human attributes and capabilities that create greater individual and shared alignment through learning, development, and interactive engagements.
Human + AI at work
Helping organizations navigate AI integration while strengthening unique human powers that drives better decisions, work, and outcomes.
Brand & Marketing
Helping organizations define, operationalize, and express their brand consistently inside and outside the organization – so they can be better understood.
HOW WE DELIVER IT
Strategy
Workshops & Presentations
Advisory
Speaking & Event Programming
Coaching
humans
meaning
growth
Clients
Collaborations
Examples of how we can help you
We see the big picture, generate strategic ideas, and implement tangibly.
Leadership training
Designed a hands-on leadership program based on personal purpose and personal branding principles for women in Africa in the clean energy field.
Advisory
Provided guidance on how to best communicate brand elements for a non-profit organization, from positioning, messaging, and marketing initiatives alignment.
Presentation
Delivered an interdepartmental presentation to illustruate how sustainability is a strategy that can benefit in achieving the goals of many teams. And showed examples to build a business case for sustainability.
News
CONFERENCE / EVENT SPEAKING / WORKSHOPS
Panelist, Samuel Monnie
Do cause marketing strategies
need to change?
@ Responsible Media Summit, Givsly
2026, New York City.​​​​​
Workshop leader, Touseef Mirza
Personal Alignment &
Confidence at Work
​
​2025, Zambia
Speaker, Samuel Monnie
Learn-unlearn-relearn:
Meaning as the source for creativity
@ Creativity for Better
2025, Bucharest, Romania.​​​​​
Speaker, Touseef Mirza
​Navigating career uncertainty together​
@ Advertising Week NYC 2025.
2025, New York City.​
Moderator, Touseef Mirza
Philosophy in practice:
How personal values drive professional impact
​​​​
@ Female Quotient, Advertising Week NYC 2025.
2025, New York City.​
Moderator, Samuel Monnie
Emergence of possibilities:
How sustainability inspires growth
​​
@ B Local NYC, Climate Week NYC.
2025, New York City.​
Panelist, Samuel Monnie
Change the stats conversation:
Authentic Representation = Brand Power
@ WACL, Cannes Lions Festival​
​​
2025, Cannes, France.
Moderator, Samuel Monnie
​How to create culture-defining work that
tackles taboos and breaks down barriers
@ Brands and Culture, Cannes Lions Festival​
​​
2025, Cannes, France.
Panelist, Samuel Monnie
​Word War III
@ Blackweek​
​​
Moderated by Lola Bakare.
2024, NYC.
Moderator, Touseef Mirza
​Purpose fragility
@ Sustainable Brands​
​
​
Panelists: Lola Bakare, Asher Jay, Freya Williams.
2023, San Diego, California.
PUBLISHED WORK​​​
Article | The values-driven customer is here. Is your brand ready? ; WARC, Dec 2025.
​
Podcast guest | On being a marketing reformer ; American Marketing Association (AMA), Oct 2025.
​
Article | Marketing meets the moment with purpose-driven DEI ; WARC, July 2025.
​
Article | Leadership reimaginged: The power of inclusion and purpose ; The Marketing Society, Nov 2024.
​
Article | It's time to reframe brand purpose ; WARC, Oct 2024.
​
Article | Why marketers should care about Climate Week NYC ; WARC, Oct 2024.
​
​
PURPOSE HIVE EVENTS
Cannes roundtable event
Moderator, Touseef Mirza
​Ignite creativity and growth
through purpose-driven marketing
Speakers:
Lola Bakare, be/co; Bennie Johnson, AMA
Sally Barton, Mondelez; Kheri Tillman, Primo Brands
@ Givsly, Cannes Lions Festival​​​
2025, Cannes, France.
​​Inside The Hive event
A sensorial session where a new space is created to that energizes participants and
harnesses belonging.
​​​​​​
2025, New York City.
​​Inaugural Purpose Hive event
"The Future of Yummy Food"
​​​​
2024, New York City.
About
Purpose Hive is a minority-owned company based in NYC. ​
Touseef Mirza, Co-Founder and Co-CEO
Touseef is an Adjunct Professor at New York University teaching personal purpose and personal branding, the former Chief Marketing Officer of the Advertising Research Foundation, and a former Group Strategy Director at VML. She has a background in science, with human values first mindset, and is a brand therapist.
Samuel Monnie, Co-Founder and Co-CEO
Samuel is a Marketing Reformer and the former SVP Revenue - Sales & Marketing - for Sustainable Brands; is ex Global Business and Brand leadership at P&G, Braun, Campbell’s, Grainger. His experience spans business transformation, P&L leadership across sectors, nonprofit board service, and teaching brand strategy as an adjunct Professor at DePaul University.
Stay in the know
Join our email list and get access to updates and content.
