
Prosper from good growth
The world needs a hive of purposeful people and organizations. We make that happen.

We are a strategic brand purpose consultancy.
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Partnering as problem-solvers for your purpose and growth journey:
from strategy, transformation, and marketing.
Serving brands, organizations, and foundations.
What is purpose?
Purpose in business for the 21st century represents any form of positive impact that benefits humanity and/or the planet. This includes sustainability, ESG, equity, DEI, social justice, biodiversity, accessibility, anti-racism, financial resilience, rural development, etc.
Why is purpose important?
It is inevitable that purposeful brands that have a strategic vision to grow for the long term will prosper. Becoming profitable from good is essential in today's world because of many factors including: supply chain challenges, Gen Z's market share, an awakened audience, environmental legislation, etc.
Offerings
There is always a strategy to be profitable from doing good…we find that strategy, and help you implement it.​
We help CEOs and marketing, sustainability, and finance leads gain greater impact and growth by ways of purpose through 2 main offering categories.
Do you ask any of the following: ​​​
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How is it possible to create a brand that is purposeful and profitable, now and in the long term?
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How can I resolve brand purpose roadblocks, misunderstandings, and miscommunications when they come up?
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How can I simplify complex purpose/sustainability info in a way that is relevant and leads to real solutions?
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How can I support my employees in finding meaning in what they do, feel valued, and flourish?
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How can my purpose/sustainability efforts and communications align with customer’s needs and desires?​
Then we can help.
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News
Publications and Appearances
PUBLISHED ARTICLE​
​​​
Published in WARC
(Worldwide Advertising Research Foundation).
Oct 2024.​​

PUBLISHED ARTICLE​
​​​
Published in WARC
(Worldwide Advertising Research Foundation).
Oct 2024.​​

PANELIST, SAM MONNIE
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Panelist on "Word War III" at Blackweek​
​
Evolving how we talk about "multicultural"
in the its implication in marketing.
Moderated by Lola Bakare. Oct 2024, NYC.


PURPOSE HIVE EVENT
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Inaugural Purpose Hive event
"The Future of Yummy Food"
during Climate Week NYC 2024
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Created an experiential event with a panel discussion on how purpose-led food
entrepreneurs are providing what current and future audience yearn for. Sep 2024, NYC.


PUBLISHED ARTICLE​
​​​
Published in The Marketing Society
Nov 2024.​​

MODERATOR, TOUSEEF MIRZA
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Moderator on "Purpose Fragility" at
Sustainable Brands​
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Moderated a panel on how Purpose and Sustainability practitioners can have real, honest, and productive conversations in challenging times.
Panelists: Lola Bakare, Asher Jay, Freya Williams.
Oct, 2023, San Diego, CA.


About
Purpose Hive is a minority-owned consultancy based in NYC. ​

Touseef Mirza, Co-Founder and Co-CEO
Touseef is a Professor at New York University teaching personal purpose and personal branding, the former Chief Marketing Officer of the Advertising Research Foundation, and a former Group Strategy Director at Wunderman Thompson. She has a background in science, human values first mindset, and is a clarity seeker.

Samuel Monnie, Co-Founder and Co-CEO
Samuel is a Marketing Reformer and the former SVP Revenue - Sales & Marketing - for Sustainable Brands; is ex Global Business and Brand leadership at P&G, Grainger, Campbell’s, and Braun; and was a Professor at DePaul University teaching brand strategy and international busienss. He has strong focus in business/marketing transformation and org performance.
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