Purpose Hive at Cannes Lions 2026
We are thrilled to be back for a second year in a row!
This year, our Cannes presence has deepened, including our partnerships with official Cannes Lions partners: the Lions Impact Hub with ACT Responsible and WACL Empower Cafe.
We will be having human-centered conversations around purposeful growth and creativity topics.
Come see us talk about purpose and humanness as a
driver for creativity, growth, and prosperity.
Impact Briefs
Hosted by Samuel Monnie and Touseef Mirza of Purpose Hive, the Impact Debriefs offer candid, backstage-style conversations with leading voices across creativity, culture, leadership, and impact.
Mon June 22 - 12:15 to 12:45pm
DeBussy Foyer, Le Palais, Cannes
Impact Brief featuring Susan Credle
The session featuring Susan Credle, Former Chair & Global Chief Creative Officer, FCB and this years Lion of St. Mark, will explore deeper reflections, untold stories, lessons learned, and perspectives shaping today’s creative and cultural landscape.
Speakers
Susan Credle, Former Chair & Global Chief Creative Officer, FCB
Samuel Monnie, Co-CEO, Purpose Hive
Tues June 23 - 4:15pm to 4:45pm
DeBussy Foyer, Le Palais, Cannes
Impact Brief featuring Dr. Marcus Collins
This session featuring Dr. Marcus Collins, Professor University of Michigan & best selling Author will go beyond the mainstage to share deeper reflections, untold stories, lessons learned, and perspectives shaping today’s creative and cultural landscape.
Speakers
Dr. Marcus Collins, Author
Samuel Monnie, Co-CEO, Purpose Hive
Thurs June 25 - 1:15pm to 1:45pm
DeBussy Foyer, Le Palais, Cannes
Impact Brief featuring Monique Nelson
This session featuring Monique Nelson, Executive Chair, UWG INC, the longest-standing multicultural advertising and marketing agency in the United States, is this year’s Jury President for Glass: The Lions for Change. In our debrief, we will go beyond the mainstage to share deeper reflections, untold stories, lessons learned, and perspectives shaping today’s culture, creativity, and commerce.
Speakers
Monique Nelson, Executive Chair, UWG
Touseef Mirza, Co-CEO, Purpose Hive
Mon June 22 - 5:15pm to 5:45pm
DeBussy Foyer, Le Palais, Cannes
The new creative frontier is
humans-at-the-center of AI
Although AI is here to stay, AI in of itself is not the “full” future. And that's because of 2 main reasons: AI is becoming a commodity and AI is not human, and therefore does not emote or understand emotion. Our humanness is what makes us create, connect, and resonate. So the key is to find the right dynamic between humanness and AI as we embark on the next iteration of creativity and growth.
In this conversation, we will also dive into the existential question of what is “creativity” to better understand its implication in the modern tech world and also showcase a model that delineates how to get to great creative work that leverages both what we uniquely offer as humans and what AI offers. There is no doubt that the future is human, perhaps even more human than at any other time in our advanced technological age.
Speaker
Touseef Mirza Co-CEO, Purpose Hive
Mon June 22 - 9:00am to 10:00am
Pantiero Terrace, Promenade de la Pantiero, Cannes
Why creativity matters - get results & beyond
A connective, celebratory workshop that demonstrates how advertising and creativity is a force for good and growth.
We first start by reframing what the power of creativity can truly accomplish in a moment that requires new thinking through the notion of good growth. We then explore how positive impact and business performance can stem from creativity in its broadest sense (e.g., creative campaigns, brand creativity, creative problem-solving) through tangible good growth examples to unlock meaning, cultural relevance, and customer intimacy.
Speaker
Samuel Monnie, Co-CEO, Purpose Hive
Mon June 22 - 3:00pm to 3:45pm
Pantiero Terrace, Promenade de la Pantiero, Cannes
Building on respect: Why the best businesses put people first
In an era defined by burnout, rapid transformation, and relentless pressure to scale, respect has become one of the most overlooked drivers of business success. Yet the companies building the strongest cultures, attracting the best talent, and creating lasting growth are often the ones prioritising trust, transparency, empathy, and human connection alongside performance.
This panel explores why respect is no longer just a cultural value, but a commercial advantage. From leadership style and workplace culture to partnerships, client relationships, and community building, the discussion will examine how businesses that lead with respect are creating more resilient teams, stronger reputations, and better long-term outcomes.
Speakers
Chloe Davies, Founder & CEO, It Takes A Village Collective
Samuel Monnie, Co-CEO, Purpose Hive
Lola Bakare, Author, Responsible Marketing
Louise Kloster, SVP Marketing, Adform
Dom Hyams, Global Client Director, Purple Goat
Wed June 24 - 1:00pm to 2:00pm
Cannes
UK x US Advertising Roundtable
Decisions at the Speed of Now: AI, judgement, and the modern marketing leader.
Speakers
Samuel Monnie, Co-CEO, Purpose Hive
More to come
Co-hosted by UK Advertising & American Marketing Association.
Attendees by invite only.
Meet the Purpose Hive team
Samuel Monnie
Co-CEO
Touseef Mirza
Co-CEO
Let's rendez-vous in Cannes!
