Purpose Hive at Cannes Lions 2025
We are so excited to be part of the Cannes Lions Festival of Creativity in 2025!
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We are grateful to be speaking at 3 events, so please come and join us! We will be talking about purpose-driven creative marketing, authentic representation of brands, and how to create culture-defining work.
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If you are on the Croisette or on the beach during the week from June 16th to June 20th, let's connect!
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Here is where we are speaking in Cannes
Come see us talk about purpose as a driver
for creativity, growth, and positive change.
Mon June 16 - 4pm
Brands&Culture Villa - 13 Avenue De Benefiat, Cannes
Tackling taboos and breaking down barriers
Samuel Monnie is moderating a panel on how we can create culture-leading work that drive brand awareness, equity and growth - regardless of the taboos and challenges.
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Speakers
Samuel Monnie, Co-CEO, Purpose Hive
Tati Lindenberg, Head of Unilever Fabric Cleaning
AP Chaney, Head of Creative Sprite, Fanta, Sparkling Flavors
Kate Dale, Director of Marketing, Sport England​​
Wed June 18 - 2:30pm
L'Avenue - 1-5 Square Mérimée, Cannes
Authentic representation = brand power (not just good intentions)
Samuel Monnie is a panelist on a #ChangeTheStats session exploring how moving beyond tokenism builds deeper trust, drives relevance, and fuels long-term growth.
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Speakers
Samuel Monnie, Co-CEO, Purpose Hive
Chloe Davies, Founder & CEO, It Takes A Village Collective
Elly l'Anson, Head of Unstereotype Alliance, UN Women​​
Thursday June 19 - 11am
The Givsly Hub - 7 Bd de la Croisette, 8th Floor, Cannes
Ignite creativity and growth with purpose-driven marketing
Touseef Mirza is moderating this panel where we will explore how purpose-driven creative marketing can not only create positive change... but also prosperity and profitability simultaneously.
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Speakers
Touseef Mirza, Co-CEO, Purpose Hive (moderator)
Boaz Paldi, Chief Creative Officer, UNDP
Sally Barton, Marketing Excellece Lead, Mondelez
Bennie Johnson, CEO, American Marketing Association
Meet the Purpose Hive team
Samuel Monnie
Co-CEO
Touseef Mirza
Co-CEO
Let's rendez-vous in Cannes!
