Purpose Hive at Cannes Lions 2025
We are so excited to be part of the Cannes Lions Festival of Creativity in 2025!
We are grateful to be speaking at 3 events, so please come and join us! We will be talking about purpose-driven creative marketing, authentic representation of brands, and how to create culture-defining work.
If you are on the Croisette or on the beach during the week from June 16th to June 20th, let's connect!
Here is where we are speaking in Cannes
Come see us talk about purpose as a driver
for creativity, growth, and positive change.
Mon June 16 - 4pm
Brands&Culture Villa - 13 Avenue De Benefiat, Cannes
Tackling taboos and breaking down barriers
Samuel Monnie is moderating a panel on how we can create culture-leading work that drive brand awareness, equity and growth - regardless of the taboos and challenges.
Speakers
Samuel Monnie, Co-CEO, Purpose Hive
Tati Lindenberg, Head of Unilever Fabric Cleaning
AP Chaney, Head of Creative Sprite, Fanta, Sparkling Flavors
Kate Dale, Director of Marketing, Sport England
Wed June 18 - 2:30pm
L'Avenue - 1-5 Square Mérimée, Cannes
Authentic representation = brand power (not just good intentions)
Samuel Monnie is a panelist on a #ChangeTheStats session exploring how moving beyond tokenism builds deeper trust, drives relevance, and fuels long-term growth.
Speakers
Samuel Monnie, Co-CEO, Purpose Hive
Chloe Davies, Founder & CEO, It Takes A Village Collective
Elly l'Anson, Head of Unstereotype Alliance, UN Women
Thursday June 19 - 11am
The Givsly Hub - 7 Bd de la Croisette, 8th Floor, Cannes
Ignite creativity and growth with purpose-driven marketing
Touseef Mirza is moderating this panel where we will explore how purpose-driven creative marketing can not only create positive change... but also prosperity and profitability simultaneously.
Speakers
Touseef Mirza, Co-CEO, Purpose Hive (moderator)
Boaz Paldi, Chief Creative Officer, UNDP
Sally Barton, Marketing Excellece Lead, Mondelez
Bennie Johnson, CEO, American Marketing Association
Meet the Purpose Hive team
Samuel Monnie
Co-CEO
Touseef Mirza
Co-CEO
Let's rendez-vous in Cannes!
